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Urban Café with Miriam Angila


Social Media, Kenya, Twitter, Influencers

Why #PayinfluencersKe is Trending on Twitter

You have probably seen social media users with a lot of followers pushing brands or events on your timeline. These individuals are often referred to as "influencers" because they can at times influence people to consume a particular brand or sway opinions about an event, personality or culture. 

Bloggers, vloggers, celebrities and everyday people become influencer gold based on their cult-like following or “insta-fame”.  These influencers give companies significant leveraging power when it comes to reaching a brand’s target demographic.

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